Brand Protection
Moncler has established a specialist internal Intellectual Property and Brand Protection Department to implement and update global management strategies in respect of the Company’s brand portfolios, designs, patents and domain names, essential for protecting and enforcing intangible assets, both on the internet and in markets in over 100 countries worldwide.
Brand Protection, synonymous first and foremost with Customer Protection, is the philosophy which underpins and guides the team. For this reason, numerous activities are supported, bearing in mind the central role of the customer in the fight against counterfeiting.
Off-line Brand Protection
The fight against counterfeiting in physical markets is implemented on different levels. Initiatives range from filing customs declarations to block non-authentic merchandise, monitoring critical markets, targeted investigations aimed at tracing the supply chain, and seizing counterfeit goods from manufacturers and retailers.
Ongoing training and communication are fundamental to cooperating directly with the authorities in various areas who, in fact, receive specific training on the Company’s brands in order to optimise their work in countering illicit trade.
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EMEA
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FAR EAST
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North & South America
Off-line Brand Protection
The fight against counterfeiting in physical markets is implemented on different levels. Initiatives range from filing customs declarations to block non-authentic merchandise, monitoring critical markets, targeted investigations aimed at tracing the supply chain, and seizing counterfeit goods from manufacturers and retailers.
Ongoing training and communication are fundamental to cooperating directly with the authorities in various areas who, in fact, receive specific training on the Company’s brands in order to optimise their work in countering illicit trade.
Social media removals
Delisting from search engines
Sites closed
Listings removed from the marketplace
On-line Brand Protection
Moncler’s commitment to protecting its customers also includes the digital environment. The Company actively counteracts trade in counterfeit products on the internet by constantly and extensively monitoring, on a global scale, major e-commerce platforms, social networks, search engines and websites which sell counterfeit products or violate Moncler’s intellectual property rights in any way.
Data is in reference to 2020
Anti-counterfeiting Label
As part of its customer-centric approach, from 2009 Moncler began to adopt an anti-counterfeiting system for all products, an initiative which stands alongside the day to day support continually offered by the Brand Protection team. Over time, increasingly sophisticated tools have been adopted, guaranteeing verification of authenticity via advanced technology.
Register and check your Moncler product on code.moncler.com
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